Prior to joining the American Bakers Association, Alexa was the Digital Marketing Strategist for Bernstein Management Corporation (BMC), which owns and manages over 80 residential and commercial real estate properties in the Washington, DC metropolitan area. While at BMC, Alexa developed the company’s first systematic method of measuring marketing key performance indicators, which led to improved analysis and well-informed decision-making. She also maintained over 30 websites, developed standard operating procedures, managed third-party vendors, prepared communication plans and produced marketing collateral.
Alexa holds a Bachelor of Arts in Communication and English from Virginia Tech.
Alexa’s Expertise, Role, and Responsibilities:
- ABA’s Social Media
- Americanbakers.org and ABA’s Web Presence
- Communications and Content Writing
- Marketing Campaign Development and Execution
Favorite Baked Good: Paska Bread
