The Power of Bakery
The first annual Power of Bakery 2019 report, developed in partnership with the Food Marketing Instituteand generously supported by Corbion, aims to bring an understanding of consumer perceptions, attitudes, and behaviors regarding the bakery category in a grocery retail setting to help the industry optimize production, marketing, merchandising, and branding decisions. Bakers will be able to utilize the findings to partner with their retail customers to drive growth.
The report will debut at ABA'S 2019 Conventionin Naples, FL.
Considerable Disruption
The food landscape is going through considerable disruption. Consumers are spreading their dollars across traditional stores and alternative channels, such as online grocers, dollar stores, and farmers’ markets.
Purchases are increasingly influenced by megatrends including health and wellbeing, convenience and transparency. Information for the report was gathered via thousands of surveys and supplemented with Nielsen and/or IRI retail measurement.
This data-centric presentation promises actionable insight as it takes a deep dive into consumer attitudes and behaviors toward targeted bakery categories. It’s a lot to digest and our compelling speakers will help ABA members figure out what it all means and what they can consider next.
Key Takeaways
- Find out how consumers define bakery differently than the industry’s sales perspective and the opportunity that presents.
- Discover where and why consumers purchase bread and baked goods at retail, and how it’s changing.
- Learn the biggest influences on brand choice, “better-for-me” decisions, and nutrition-related claims.
About the authors:
Anne-Marie Roerink
Anne-Marie Roerink has extensive experience in qualitative and quantitative market research methods, most recently as the Director of Research for the Food Marketing Institute (FMI). She has a demonstrated ability to translate research findings into actionable recommendations for service, process and product innovations.
Todd Hale
Todd Hale, former Senior Vice President, Consumer & Shopper Insights with Nielsen, is a frequently sought-after industry and client speaker, with numerous engagements at ABA events. Todd shares his insights on consumer shopping, buying, and media consumption behaviors and attitudes to provide manufacturers and retailers with strategic visions to facilitate brand, category, and retail sales growth.
