GenZ/Millennials and Bakery
Debuting at ABA's 2019 Convention in Naples, FL, this timely report helps ABA and its members solve the massive and fast-growing challenge understanding what Generation Z and Millennials bring as consumers and trendsetters to commercially baked goods. The study will provide insights to allow bakers to develop stronger category loyalty among Millennials and Gen Z.
About the Study
The American Bakers Association knows that providing actionable data specific to the industry and its membership is critical to growing the industry. This is why ABA partnered with The Center for Generational Kinetics on our first-ever national study that dives deep into Millennial consumers, their hidden buying drivers, and our members’ core offerings.
Jason Dorsey, ABA’s keynote speaker in 2017, will present the key discoveries and recommendations from the national research in his trademark high-energy presentation style. All attendees will receive access to the research slides and a recording of the presentation to share with their organization.
Key Takeaways
- Checklist of strategies the baking industry can execute that will build loyalty among Gen Y and Gen Z
- Obtain a unique data set that ABA members can utilize to develop their own brand loyalty programs for Gen Y and Gen Z
- Receive tools to help members and ABA compellingly communicate the health benefits of core bakery products, making science and nutrition “cool”
About the Author: Jason Dorsey
Jason Dorsey is the #1 Gen Z, Millennial, and generations speaker and researcher. Jason is President of The Center for Generational Kinetics, working closely with leaders around the world to separate generational myth from truth.
He uses original, data-driven research to explain generational behaviors. Jason and his team at The Center have repositioned global brands to win each generation. They’ve advised on multi-billion-dollar acquisitions and taken clients from last to first in both employee retention and customer growth.
