Research and Data
Essential to healthy families and a healthy economy
*NEW in 2022* Life Through the Lens of Bakery
Consumer Trends
The American Bakers Association aims to bring an understanding of consumer perceptions, attitudes, and behaviors regarding the bakery category in various settings with multiple audiences. Members-only, industry-specific research collects and analyzes custom consumer data to help bakers and suppliers optimize production, marketing, merchandising, and branding decisions.
The American Bakers Association aims to bring an understanding of consumer perceptions, attitudes, and behaviors regarding the bakery category in various settings with multiple audiences. Members-only, industry-specific research collects and analyzes custom consumer data to help bakers and suppliers optimize production, marketing, merchandising, and branding decisions.
Workforce Research
Member-exclusive studies and reports about workforce recruitment, retention, diversity equity and inclusion, and more help our Members understand the current and future landscape of employees.
Member-exclusive studies and reports about workforce recruitment, retention, diversity equity and inclusion, and more help our Members understand the current and future landscape of employees.
Economic Impact
Bakers enrich America. The wholesale baking industry mixes tradition and innovation to feed the world and the economy - generating some major dough while employing nearly 800-thousand people in the United States. ABA's interactive map reveals the economic impact of baking in each Congressional district and state.
Bakers enrich America. The wholesale baking industry mixes tradition and innovation to feed the world and the economy - generating some major dough while employing nearly 800-thousand people in the United States. ABA's interactive map reveals the economic impact of baking in each Congressional district and state.
